📍 Find the Right Google Ads Strategy for Your Business
Custom Campaigns. Clear Roadmaps.
Start smart, scale strategically, and dominate your niche with a plan tailored to your growth stage.
📍 Why You Need a Custom Google Ads Strategy
Not all customers are ready to buy — some are just discovering your brand, others are comparing, and a few are ready to take action now.
That’s why a winning Google Ads strategy must match where your customer is in their journey. I help businesses run smarter campaigns by delivering the right message at the right time — from first click to final conversion.
Awareness
Consideration
Decision
🧠 Tailored Strategy. Real Business Growth.
Whether you’re fixing broken campaigns or scaling what already works — I don’t guess, I guide.
Every strategy I build is grounded in data, certified training, and results from 60+ client campaigns. This isn’t generic consulting — it’s expert help that aligns with your stage of growth.
Start with where you are — not where you think you "should" be.
Choose Your Growth Stage
Whether you’re launching your first campaign or optimizing an existing one, your strategy should match your growth stage. I help you choose the perfect campaign setup for where you are right now — and where you want to go next.
Launch Smarter with Google Ads Strategy
Just Getting Started
If you’re a new business or just getting into Google Ads, it’s critical to start smart. What I help you with:
- Choosing the right mix (Search-only? Search + Display?)
Setting up branded vs. generic campaign structure
Using AI tools to speed up optimization
✅ Example Roadmaps:
Search Ads → add Display retargeting
Search + YouTube for awareness + intent
Start lean → scale into Performance Max
Rescue Wasted Budget with Google Ads Strategy
Fixing Underperforming Campaigns
Already advertising but frustrated with results? What I do:
Deep audit of your current campaigns
Identify leaks, waste, and misaligned objectives
Rebuild using certified best practices
✅Example Fixes:
Remove low-quality broad match keywords
Replace DSA with conversion-focused structure
Add first-party audience signals for PMax
Scale With Confidence Using Google Ads Strategy
Scaling What’s Working
You’ve seen traction — now you want more. What I help with:
Scaling across YouTube, Discovery, and Performance Max
Layering advanced targeting with AI bidding
Ensuring ROAS and CPA stay within goal
✅Example Growth Moves:
Add cross-network campaigns
Replace DSA with conversion-focused search structure
Launch new funnel layers (TOFU → BOFU)
Repurpose creatives for Video + Demand Gen
Full-Funnel Google Ads Strategy That Converts
Building a Full-Funnel Strategy
Ready to dominate your niche with layered, funnel-based campaigns? What we’ll build:
TOFU: YouTube, Display for awareness
MOFU: Search, Discovery for consideration
BOFU: Remarketing, Shopping, Performance Max for conversions
✅ Example Strategy:
Use Performance Max to unify reach
Layer in GA4 audiences based on site behavior
Optimize every step with attribution clarity
Why Strategy First Matters
Too many businesses burn budget jumping into campaigns without a clear strategy. Without it, even great ads fall flat. A tailored Google Ads strategy saves money, boosts results, and builds long-term growth. It’s your blueprint for predictable, profitable advertising.
The Strategy Process
Discover: Understand your business, goals, and current ad data
Map: Match campaign types to buyer journey stages
Build:
Set up conversion tracking, structure, and ad groups
Optimize: Test, measure, and refine for results
Quick Wins vs. Long-Term Wins
Some campaigns bring fast results. Others build momentum. Your strategy should blend both. I help you balance quick wins (like branded search) with long-term impact (like funnel-based remarketing).
22+ Certifications | 60+ Clients | AI-Powered Campaigns
🎯 Let’s Build Your Custom Google Ads Strategy for Results
You’ve seen what’s possible. Now let’s apply it to your business.
Book your free strategy audit — and let’s turn clicks into conversions, together.
UR ADS PARTNER | Certified. Strategic. Focused on ROI.
Google Ads Strategy FAQs
A strategy outlines the right campaign types, targeting, and ad structure to reach your business goals profitably.
It depends on your growth stage, budget, and target audience. A free strategy session helps match the right ad type to your goal.
With the right setup, most businesses start seeing early traction within 30 days, with compounding results in 60–90 days.
A clear Google Ads strategy helps small businesses avoid wasted ad spend, attract the right traffic, and generate better ROI. It ensures that every campaign aligns with your business goals and customer journey.
A good strategy aligns with your customer journey, uses the right campaign types for each funnel stage, leverages data for targeting, and includes continuous optimization.
Yes. Many underperforming campaigns just need better structure, tracking, and targeting. A strategic audit can reveal what to fix fast.
Your Growth Strategy Starts With a Smart Plan
Every business grows differently — that’s why your Google Ads strategy should align with your unique goals, audience, and growth stage. Let’s map your success, step by step.
🧩 Explore Google Ads Services That Drive Real ROI
From Search and Display to Shopping and Performance Max — each ad type plays a role in your customer journey.
🎯 Not Sure What You Need?
A free strategy session with your certified Google Ads expert will help match the right campaign type to your current stage and goals.
💼 Need Full Digital Marketing or Web Help Too?
In addition to my Google Ads Expertise, I am also a Google certified digital marketer, and Udemy certified WordPress web developer. For your complete digital marketing, full-service website builds and SEO- visit my other site: Toronto Digital Solutions.